As a result, we lose sight of the deeply human reasons that motivate every buying decision. But when we focus too much on them, we over-systematize our marketing. Marketing can be a technical job, right? Some days can feel like an endless parade of spreadsheets, analytics, and checklists.Īnd of course, those things are part of any good strategy. Why We Really Buy - and What it Means for Anyone in Marketing
I’ve pulled out five big paradigm shifts from our conversation and summarized them here for you.īut there’s more wisdom in the podcast than I can possibly recap for you here - I’d just be posting a transcript, basically - so make sure you listen to the entire episode this week. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Why now is an ideal time to be a creative personĪt every point in the conversation, Seth challenges us to think differently about marketing.The perils of not understanding the world we’re marketing in.The psychology behind why people buy (most of us miss it).Why the old models of marketing are failing and what it takes to succeed today.
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And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.Īnd in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out.
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